January 30, 2026
6 Best Customer Feedback Tools in 2026
Collecting customer feedback is essential for building products people actually want. But with dozens of tools available, choosing the right one can be overwhelming. Here’s a breakdown of six solid options, each serving different needs and budgets.
1. Hotjar
Best for: Visual UX feedback and behavior analytics
Hotjar combines heatmaps, session recordings, and on-site surveys to show you exactly how users interact with your website. It’s particularly useful for UX teams who want to identify friction points visually.
Key features:
- Heatmaps showing clicks, scrolls, and mouse movement
- Session recordings
- On-site surveys and feedback widgets
- Funnel analysis
Pricing: Free plan available. Paid plans start at $32/month, scaling up to $389/month for higher session limits.
Considerations: Hotjar is powerful for understanding behavior, but it’s more focused on UX research than collecting feature requests or direct feedback.
2. Canny
Best for: SaaS startups managing feature requests
Canny helps you organize feature requests with voting boards, public roadmaps, and changelog announcements. It’s popular among B2B SaaS companies that want to involve users in product decisions.
Key features:
- Public feedback boards with voting
- Roadmap publishing
- Changelog and announcements
- Integrations with Slack, Jira, Intercom, and more
Pricing: Free plan with limited features. Starter plan at $79/month, Growth at $359/month.
Considerations: Great for prioritizing features, but the dashboard and feature set may be more than small teams need.
3. UserVoice
Best for: Enterprise feedback management
UserVoice is a veteran in the feedback space, offering sophisticated tools for large organizations to collect, analyze, and act on customer input. It’s been around for over 16 years.
Key features:
- Centralized feedback collection
- Feature voting and prioritization
- Advanced analytics and segmentation
- Customer support integration
Pricing: Starts around $199/month, with enterprise plans reaching $899/month or higher.
Considerations: Powerful but expensive, with an interface that feels dated compared to newer alternatives. Requires a sales demo to get started.
4. Userback
Best for: Visual bug reports and design feedback
Userback specializes in capturing annotated screenshots, screen recordings, and contextual feedback. It’s ideal for development teams and agencies working with clients.
Key features:
- Screenshot annotations with automatic browser/console data
- Screen recordings
- Session replay
- Integrations with Jira, ClickUp, Asana, and more
Pricing: Starts at $7/seat/month for teams, scaling to $23/seat/month for enterprise features.
Considerations: Excellent for bug tracking and visual feedback, but less suited for general customer feedback or feature requests.
5. Frill
Best for: Lightweight roadmap and announcement management
Frill combines feedback collection, public roadmaps, and product announcements in a clean, simple interface. It’s a good middle-ground option for growing teams.
Key features:
- Idea boards with voting
- Public roadmap
- Changelog and announcements
- Customizable feedback forms
Pricing: Starts at $25/month for up to 50 ideas. $149/month for unlimited.
Considerations: Clean UI and affordable pricing, but lacks advanced reporting and permissions for larger teams.
6. Feedbug
Best for: Developers and indie makers who want simplicity
Feedbug takes a radically different approach: no dashboards, no analytics, no complexity. Add a script tag to your site, and feedback goes straight to your email inbox. That’s the entire product.
Key features:
- One-line script integration (or API access for custom implementations)
- Feedback delivered directly to email
- Reply to users directly from your email client
- Unlimited projects and unlimited feedback
- Lightweight widget with minimal performance impact
Pricing: $3.99/month. One plan. Everything included.
Considerations: Feedbug intentionally has fewer features than alternatives. There’s no voting, no roadmap, no dashboard to check. If you want a simple way to hear from users without managing another tool, it’s hard to beat. If you need feature prioritization or team collaboration, look elsewhere.
Quick Comparison
| Tool | Starting Price | Best For |
|---|---|---|
| Hotjar | $32/mo | Visual UX research |
| Canny | $79/mo | Feature request management |
| UserVoice | $199/mo | Enterprise feedback |
| Userback | $7/seat/mo | Bug reports & visual feedback |
| Frill | $25/mo | Roadmaps & announcements |
| Feedbug | $3.99/mo | Simple email-based feedback |
Which Should You Choose?
Choose Hotjar if you want to understand user behavior through heatmaps and recordings.
Choose Canny or Frill if you need public voting boards and roadmap features.
Choose UserVoice if you’re an enterprise with complex feedback workflows.
Choose Userback if you need detailed bug reports with screenshots and recordings.
Choose Feedbug if you want feedback without the overhead—just a widget and your inbox.
The best feedback tool is the one you’ll actually use. For many indie developers and small teams, that means something simple enough to set up in minutes and forget about. For larger organizations, the investment in a more comprehensive platform pays off.